Chess Valley Autos

Information

Privacy Policy

How we handle information submitted through this website.

Privacy Policy

Privacy Policy

Last updated: 15 September 2026

Chess Valley Autos Ltd ("Chess Valley Autos", "we", "us" or "our") respects your privacy and is committed to protecting your personal data in accordance with the UK GDPR, Data Protection Act 2018 and applicable UK privacy laws.

1. Who We Are

Chess Valley Autos Ltd
Normills Yard, Aylesbury Road, Aston Clinton, Buckinghamshire, HP22 5AG, United Kingdom.

Website: https://www.chessvalleyautos.co.uk/

Chess Valley Autos Ltd is the data controller for personal data processed through this website and our services.

2. Information We Collect

We may collect:

  • Name and contact details;

  • Address and identification information where required;

  • Vehicle registration, valuation and part-exchange information;

  • Enquiry, purchase and communication records;

  • Finance-related information where you request finance;

  • Website, device and IP information;

  • Information submitted through forms, telephone, email, WhatsApp or social media.

3. How We Use Your Information

We use your information to:

  • Respond to enquiries;

  • Arrange vehicle viewings and test drives;

  • Provide valuations and part-exchange services;

  • Process vehicle purchases and deliveries;

  • Arrange finance introductions where requested;

  • Provide warranties or related services;

  • Manage customer records and communications;

  • Prevent fraud and protect our systems;

  • Improve our website and services;

  • Meet legal, regulatory, accounting and tax obligations.

4. Legal Basis

We process personal data where necessary to perform a contract, take steps at your request before entering into a contract, comply with legal obligations, pursue legitimate interests, or where you have provided consent.

You may withdraw consent at any time where processing is based on consent.

5. Sharing Your Information

Where necessary, we may share information with finance providers, warranty providers, payment providers, delivery companies, IT and hosting providers, professional advisers, regulators and other service providers required to provide our services.

We do not sell your personal data.

Third-party providers may act as independent data controllers and may have their own privacy policies.

6. Marketing

We may send marketing communications where permitted by law or where you have provided consent.

You can opt out at any time. Opting out of marketing does not prevent essential communications relating to an enquiry, transaction or service.

7. International Transfers

Where personal data is transferred outside the UK, we will use an appropriate lawful transfer mechanism and safeguards required by UK data-protection law.

8. Retention and Security

We retain personal information only for as long as reasonably necessary, including where required for legal, accounting, regulatory or dispute-resolution purposes.

We use appropriate technical and organisational measures to protect personal data. However, no internet transmission or electronic storage system can be guaranteed completely secure.

9. Your Rights

Subject to applicable legal conditions, you may have the right to:

  • Access your personal data;

  • Correct inaccurate information;

  • Request deletion;

  • Restrict or object to processing;

  • Request data portability;

  • Withdraw consent;

  • Object to direct marketing.

To exercise your rights, contact us using the details above. We may need to verify your identity.

10. Complaints

If you are unhappy with how we process your personal data, please contact us first.

You may also complain to the Information Commissioner's Office (ICO):

https://ico.org.uk/

11. Changes

We may update this Privacy Policy from time to time. The latest version will be published on this page.

Last updated: 15 September 2026